Sponsorship is a funny thing.
We got sponsored once by a beer distributor. It was pretty cool because our boat happened to be Chrome yellow and the sponsor had these huge Miller genuine draft stickers that were for a delivery truck. Look pretty cool, especially for us broke ass posers.
Sponsorships normally come from friends of friends or someone that saw you do something they want to be associated with.
Ours happen to be the fact that we had matching tee shirts, we carried ourselves the best we knew how and we had a very pretty boat that was nicer looking than anything else we owned.
We launched the boat with a 1943 Willys Jeep and we were borrowing tools from the dude that built the hull, who at the time was also racing (obviously a different boat).
The kicker was that in black contact paper we had written on the deck of the boat "Your Name Here", which ironically was what they named the boat after the race.
Anyways. Just thought I would chime in. BTW, the sponsor paid for several pizzas, 55 gallons of gasoline (we were running pump gas per the class rules), a new distributor and gave us money for safety gear. All we had was some ski vests and old motorcycle helmets....
You just never know.
GT