I think alot of guys are using Rustoleum appliance epoxy spray paint. A search of "appliance paint" brings up several posts.

Appliance paint from Home Depot or Lowes works pretty good and it's cheap.  As for the letters, I haven't many guys lay those out in the original blue.  Most just get the white treatment to match, you could mask the letters and shoot them in blue but sounds like a pita.

yep works good  and i used a paint marker and some clear nail polish for the berk

Blue paint pen.  Sharpies are for cavemen like Ray

Awesome, thanks for all of the replies everyone! I am just going to be shooting the part of the drive on the outside of the boat.  The part inside the boat doesnt look bad, so I am just goingto clean it all up.  How many cans should this take?  I was thinking 2 would provide several coats. I will also go with a blue paint pen for the lettering.  I want to do the lettering blue just because it matches the boat's color.

When I repainted mine it used just over one can, that's the suction housing and all


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From reading other posts after searching for appliance epoxy, I see that the stuff seems to cover minor chips and things pretty well.  How should I go about prepping it?  Does sanding work well, or would a wire brush drill attachment be better?  Should I used a zinc primer?

It is thick and covers minor scratches good.  Be careful of the killer overspray from this stuff cause it comes out thick and so is the overspray.  I thought I had everything around covered up good but ater dying a few hours and I pulled paper and tape off overspray got under seems and on things I thought were far enough away. 

Cool, I will get it done some time this week when I get a bit of time.  I will use a bunch of painters tape and visqueen, and I also have a clay bar kit.  I will post back som results.  Thanks!

Anxious to see your results. I've got cans of this paint around and have been thinking if painting my transom bezel and bowl to make it look better against the new droop and nozzle. I could've had Jack McClure's powder coat guy do the whole pump for 200 something, but I knew I had more shit to buy. I've used this paint on floor sinks in five guys burger joints, fresh and easy stores and CVS pharmacies. It was the only rattle can paint I found that held up after brutality.

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Mine came out good (i think) and for about $25 how can you go wrong 

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Excellent job!    Looks good.