Ok, what is "normal" with the engine off? With a single cable swinging only a nozzle, you should be able to stick a single finger through a steering wheel spoke and go from lock to lock, engine off.
If you need to use much more force than that, something is wrong.
One more question. Engine running, is it just as difficult to turn the nozzle as it is to return it to the straight position, or is it easier to bring it back from full lock to straight?
With a new condition rack/cable setup, it should almost self center if you're on the throttle.
I've never heard of a rotary system on a jet... Is it a dual cable? What rotary system did you buy? There are a bunch of NFB rotary systems out there...which use a screwed up series of clutches in the helm the work....poorly, and are designed for outboards that tend to pull one direction.